Mary Kole, Associate Editor at Andrea Brown Literary Agency, has a fantastic post on Overthinking the Query. Mary explains that the query is to tell her about your idea and make her care. This isn't the time for fancy marketing or gimmicks. In another post, she outlines the bare bones of the query. If the query seems too complicated - it is. Check out Mary's blog for her query contest. She'll post the best query and what makes it work. Deadline is October 31st. Care to query?