Kathy Temean, Regional Advisor of SCBWI-NJ, has a great post on 11 Questions to Answer While Working On Your Pitch. Kathy makes a great analogy of comparing your pitch to a t.v. commerical. You have the ear of an editor/agent for 30 seconds. Make it work for you! Kathy urges us to be clear on the theme, genre, hook and conflict. Check out Kathy's blog here and find other interesting tidbits too.