In this harsh economic climate, publishers and writers alike are looking at the most cost-effective measures for promotion. The recent issue of Children's Writer (http://www.childrenswriter.com/) devotes almost the entire issue to thrifty tips. The following are some of my favorites:
* use online services such as Vista Print http://www.vistaprint.com/ to create postcards/business cards. I use Vista Print, speedy/dependable service, and they frequently have promotions such as 100 postcards free.
* start a blog through free services such as http://www.blogger.com/ * write book reviews. Include the title of your own book after your name
* trade links with other writers
* join the conversation and various groups at Facebook, Twitter, etc. - I created two Facebook pages - one personal page and another specifically for my book. Become a "fan" of your book.
* join local critique and writer's groups
* offer autographed copies of your book as part of a charity gift basket
* ask to be a speaker at clubs, various organizations - I was a speaker for a college creative writing class, church groups and mom's groups
* give a talk or a reading at your local library
* write how-to articles on the craft of writing such as http://www.absolutewrite.com/
* send an email blast to everyone on your email list
* develop strong relationships with your local bookstores
Lots of other great tips and advice from the publishers at Children's Writer. Tough times call for tough people to get creative!